How to match google analytics, google adwords and google webmaster

There are several things you can do in the area of working together with Google Analytics, Google Adwords and Google Webmaster

1) Link accounts.

Webmaster and Analytics: In the analytics pane you can link the webmaster account, this is pretty simple, and it will allow you see the queries

Adwords and Analytics: This will allow you to measure the success of the campaigns, but you will need to ensure that the links in the ads have the appropriate information to send to google, and you can do that with this page, the URL builder that google provides: https://support.google.com/analytics/answer/1033867

By the way, you can use this not only to identify clicks from Adwords campaigns, but also in your emailing campaigns.

It is all very well explained in this fantastic guide http://www.wordstream.com/blog/ws/2013/08/06/link-adwords-to-analytics-guide

2) Put targets in your pages and track the results:

This is called Conversion Tracking. It is well explained here:

Or click here to read through it: https://support.google.com/adwords/answer/1722054?hl=en

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optimizing the web

looking at this great tutorial by the Code School guys. I already had a lot of fun with the Rails for Zombies tutorial.

Check this one out here: http://discover-devtools.codeschool.com/

Some ideas I’m taking away:

– optimize javascript with google clojure

– consider making async call to javascript

In the server

– compression: use this for apache http://www.linux-faqs.info/apache/optimize-website-speed-with-mod-expire-and-mod-deflate

and this for rails http://stackoverflow.com/questions/10955771/why-is-my-jscss-not-compressed-in-production-on-rails-heroku (just add

use Rack::Deflater

And keep-alive… i leave this for another day!